This October 2025, Lucky Bread Company is turning a delicious treat into a powerful campaign. We’ve launched the limited-edition Boobie Bun to raise crucial funds and awareness for Breast Cancer support in South Africa.

Our mission is ambitious: we aim to sell 20,000 Boobie Buns to raise vital funds for Reach for Recovery, a national non-profit organisation providing essential emotional and practical support to breast cancer survivors.

The Boobie Bun: An Indulgence with a Purpose

The Boobie Bun (R45) is more than just a pastry—it’s a symbol of support you can taste.

This decadent bun features:

• A soft, fluffy cranberry bun made with premium Champagne Valley Flour.
• A sweet and tangy cherry cream and custard centre.
• A vibrant ruby chocolate glaze.
• Finished with a luxurious Jack Rabbit chocolate detail.

“The Boobie Bun is a playful, indulgent treat that allows our customers to support an incredible cause simply by enjoying a delicious bun,” says Alicea Malan.

Availability & Activations Across Gauteng

Don’t miss out! The limited-edition Boobie Bun is available for the entire Breast Cancer Awareness Month (October 1–31, 2025) at all Lucky Bread Co. locations and online at www.luckybread.co.za/boobie-bun.

By purchasing a Boobie Bun, you are directly helping fund essential post-operative items and prostheses for low-income patients supported by Reach for Recovery.

Join us for our special in-store Breast Cancer Awareness activations with fun, music, and engaging activities: